Stone Creek Coffee: Packaging
Stone Creek’s new packaging utilizes a revitalized design system. The bags are color-coded by roast level, and each bag now features a front and back label. A limited color palette was created for each roast color, both to complement the bag’s base color and to allow the label and illustration to stand out clearly. These limited color palettes were also utilized in each label’s unique illustration.
The new system resulted in an easier experience for shoppers, a stylish and updated look that embodied Stone Creek’s brand, and it created clear parameters for cohesive packaging for future blends. Additionally, true to Stone Creeks’ mission to “brew change,” the bags and labels are both fully recyclable.
Director of OperationsDrew Pond
Kim Dunn, Kelsey Robinson