Adobe Express

Client Adobe
Studio

Hornet
Role Associate Art Director
Disciplines Art Direction, Design, Motion

Hornet was tasked with showcasing Adobe Express’s wide range of uses and how easily it connects teams. We created a campaign full of personality, tied together by a bold visual and motion language. Adobe’s clean, purposeful UI flows through the energetic world of the campaign, bringing team members together as they create something incredible!

We needed several different spots to feel like one unified camapign. I helped establish a shared visual system, then worked with the design and animation teams to develop individual visual identities for each story.

The campaign spans broadcast, out-of-home, paid social, and streaming placements.

Credits

Client
Adobe

Production Co
Hornet

Agency
72 & Sunny

Creative Directors
Lew Wu, Itay Tevel

Executive Producer
Cathy Kwan

Supervising Producer
Justine Webster

Senior Producer
Sarah Cella

Producers
Ari Vega, Peter Rynsky, Sarah Cella

Editors
Anita Chao, Cole Bannick, Eren Gulfidan, Christie Brown, Chris Deo, Minseok Kim

Associate Editor
Cole Bannick

Associate Art Director
Kelsey Robinson

Designers
Hana Eunjin Yean, Rachael Park, PJ Pan, Kyuri Kim, Diane Lee, Sunny Xinyu, Carla Dasso, Apollo Baldoz, Jillian Russell, Nocky Dinh

Motion Designers
Amália Lage, Maayan Elrich, Manu Correa Soto, Michael Kuzmich, Edu Altarriba, Érico Santana, Murilo Almeida, Jeff (Jip) Jeong, Jon Smith, Seongjin Yoon

CG Designers
Diane Lee, Thiago Tallmann

Motion Design Intern
Junjie (PJ) Pan

Production Coordinator
Caroline Huh, Olivia Grady

Sound Company
Good Ear Music Supervision

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