Adobe Express

Client Adobe
Studio

Hornet
Role Art Director
Disciplines Art Direction, Design, Motion

I art directed two 30-second spots promoting Adobe Express, an app that helps people quickly create standout content.

One film features a marketing team rushing to launch an energy drink campaign, while the other shows college students creating a last-minute Shakespeare presentation for their Literature class. In the end, both teams are able to get it done with Adobe Express.

Though the spots differ in narrative and style, they are united by mirrored intro sequences and a consistent design and motion language. These elements help to form a cohesive campaign and establish a foundation for future digital and out-of-home extensions.

Credits

Client
Adobe

Production Co
Hornet

Creative Directors
Lew Wu, Itay Tevel

Executive Producer
Cathy Kwan

Supervising Producer
Justine Webster

Senior Producer
Sarah Cella

Producer
Ari Vega

Production Coordinator
Olivia Grady

Editor
Minseok Kim

Art Director
Kelsey Robinson

Designers
Amália Lage, Diane Lee, Hana Yean, Lauren Gaballo, Rachael Park, Kyuri Kim

3D Designers
Diane Lee, Thiago Tallmann

Motion Designers
Amália Lage, Maayan Elrich, Manu Correa Soto, Michael Kuzmich, Edu Altarriba, Érico Santana, Murilo Almeida, Jeff (Jip) Jeong, Jon Smith, Seongjin Yoon

Motion Design Intern
Junjie (PJ) Pan

Talent Lead
Vince White

Managing Partner
Hana Shimizu

Director of Production
Karen Lawler

Head of Production
Dez Stavracos

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