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UltraBold

Digital, Identity, Illustration, Motion 

Class:
Communication Design BFA Thesis
Milwaukee Institute of Art & Design

Research & Design:
Kelsey Robinson

Instructors:
Nicole Hauch
Adam Setala

Mentors:
Linda Keane
Ken Hanson
Damian Strigens


UltraBold is a campaign created to inspire the next generation of BIPOC designers to pursue their creative passions. When teens don’t see designers who look like them, it can be hard for them to picture themselves pursuing a design career.

Through a series of animated videos, UltraBold features successful BIPOC creatives and their stories: who they are, how they got there, and what they do. These videos link to the UltraBold website, which features curated resources, articles, and other media created specifically for teenagers and young adults who are interested in exploring what it means to become and be a designer.

UltraBold approaches the creation and development of these resources through the lens of young maybe-designers and equips them with specific and accessible information created with their questions, experiences, and perspectives in mind.

Awards:
United Adworkers Student Gold Winner







Like what you see?
Send a note to kelsey.design@yahoo.com if you’d like to help bring UltraBold to life.


© 2022 KELSEY ROBINSON
KELSEY.DESIGN@YAHOO.COM