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Stone Creek Coffee

Packaging, Illustration

Client:
Stone Creek Coffee

Creative Direction:
Drew Pond
Eric Resch

Design & Illustration:
Kim Dunn
Kelsey Robinson


Stone Creek wanted to refresh its coffee bean packaging. For the past few years, they had been using a standard gray bag and differentiated coffees by labels. They needed an updated solution that better engaged with their audience and made it easier to shop for the right variety.

Stone Creek Coffee's new packaging is designed to help customers shop by roast level using a color-coded system. Each variety features a unique illustration and a custom back label. True to Stone Creek's mission to “brew change,” the bags and labels are both fully recyclable.






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