Sculpture Milwaukee

Poster, Wayfinding, Illustration

Sculpture Milwaukee

Sculpture Milwaukee is a free, outdoor art experience in downtown Milwaukee. Every year they bring world-class sculptures to the public in their annual exhibitions, but 2020 was different. Amid gallery and museum closures during the COVID-19 pandemic, Sculpture Milwaukee needed to let people know that the show was still on. They reached out to MIAD for a student poster competition to decide the look of the 2020 exhibition.

Inspired by the use of space in the exhibition’s artworks, the campaign’s graphics use a playful isometric style to capture the essence of 3D forms with the constraints of a 2D format. This proposal won the competition and the designs were used to market the exhibition through print and digital channels.