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Aalto

Identity, Packaging

Class: Packaging Design

Instructor:
Brian Bowles


Aalto is a concept for an art supply brand designed specifically for architects and designers. The brand takes inspiration from Finnish modernist architect Alvar Aalto, who was known for his organic, human-centered designs and his use of warm and inviting materials. As such, Aalto’s products are environmentally conscious, meticulously crafted, and fun to use.

Aalto’s packaging system is minimal, but elegant. By removing unnecessary ornamentation, the packages aim to portray honesty of materials. The system follows a consistent graphic palette and typography style, making each product recognizable as part of a whole.



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